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strategic alignment

Corporate Culture; if you have a good one, bottle it!

By Corpwrite Strategy’s Jeremy Plint.

Imagine you’ve just convinced an investor to sink millions into your growing business. Then imagine, if after the finalising the deal, he gives you only one piece of advice. What do you think it would be? Increase sales revenue, improve gross margin or maybe keep costs under control?

Continue reading “Corporate Culture; if you have a good one, bottle it!”

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Small business should think big when it comes to strategy

By Corpwrite Strategy’s Jeremy Plint.

After being in corporate roles for many years a good friend and I started a small marketing consultancy. The transition has required a lot of adjustments on my part but maybe the hardest is deciding the best use of my time. There’s always a something else to be done and everything is important. It’s reinforced for me the need to have a strategy in place: one that sets the direction and priorities for the business and gives us clarity when decisions need to be made.

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Why marketers really can’t sell…but should

By Corpwrite Strategy’s Luke Maddison.

I was talking with a friend last week that works in marketing at a large organisation. The conversation came up about the latest project they were working on, which in his opinion, his sales teams didn’t “get”.

Continue reading “Why marketers really can’t sell…but should”

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